Marketing Manager with 5+ years of experience. Proven success in growing brand awareness and sales for Small Businesses and Nonprofits. Proficient in content, social media and inbound marketing strategies. Highly skilled, creative and innovative.

EDUCATION

Middle Tennessee State University- 2013-2017

Bachelors of Science

Integrated Studies Minor in Marketing

EXPERIENCE

Next Gen Pastor – Bible Based Fellowship – 04/2024 – Present

• Leads spiritual direction and programming for youth and young adults, including preaching, teaching, and providing pastoral care.
• Collaborates with staff and volunteers to plan, execute, and evaluate events and ministry initiatives.
• Oversees the development and delivery of educational content that promotes spiritual growth.
• Mentors individuals, providing guidance on their faith journey while fostering a supportive community.
• Recruits, trains, and manages volunteers to ensure the success of ministry programs.

Affinity Marketing Specialist – Christian Care Ministry – 02/2023- 05/2024

• Developed targeted marketing strategies for affinity groups, increasing product awareness by 20% through tailored messaging and strategic outreach.
• Collaborated with multiple departments to align product offerings with the needs of diverse audiences, creating cohesive, impactful marketing campaigns.
• Managed relationships with vendors and stakeholders to ensure smooth marketing campaign execution across all channels.
• Produced marketing materials including product videos, blog posts, and sales copy that effectively communicated product differentiators, improving lead conversion rates by 15%.
• Tracked campaign performance, using KPIs and customer feedback to refine future strategies and drive improved results.
• Represented Medi-share at multicultural conferences, increasing brand visibility and fostering new partnerships.

Marketing Specialist – YMCA – 7/2022 – 8/2023

• Led the creation and execution of email marketing campaigns, achieving an average 65% open rate.
• Wrote and edited persuasive copy for digital ads, radio spots, social media, blogs, and print collateral, ensuring a unified brand voice across all platforms.
• Managed and segmented email lists for campaigns, increasing targeted outreach effectiveness and conversion.
• Collaborated with the marketing team to optimize SEO, resulting in increased organic website traffic.
• Developed engaging content for social media channels, utilizing scheduling tools like Hootsuite to maximize engagement and brand visibility.
• Worked cross-functionally to improve the success of e-meail campaigns, contributing to new members and higher membership engagement

Junior Marketing Manager – Compass Finance – 03/2022- 05/23

• Increased website traffic by 7,000+ visitors monthly through targeted Google Ads campaigns, driving lead generation.
• Enhanced customer engagement and brand loyalty by optimizing social media marketing strategies, leading to more interactions across platforms.
• Developed and executed marketing strategies, promotional plans, and budgets for new product launches, ensuring alignment with company objectives.
• Analyzed marketing campaign performance, providing actionable insights and recommendations for optimization based on trend analysis and customer feedback.
• Produced high-quality marketing materials, including product sales collateral, using Canva and Adobe, ensuring brand consistency.
• Collaborated with cross-functional teams to execute marketing campaigns on time, exceeding performance goals.
• Managed and optimized the company website through WordPress, improving SEO rankings and driving organic traffic growth.

Marketing Manager – The Elevation Center 03/2021– 03/2022

• Increased sales by 60% through strategic paid campaigns on Google Ads, Instagram, and Facebook.
• Launched two services, boosting sales by 15%.
• Created an email drip campaign that earned 20 five-star Google reviews.
• Led social media strategy, driving engagement and sales growth.
• Collaborated with the communications team to update and optimize website content.
• Designed promotional materials (flyers, business cards, social media content) to ensure brand consistency.
• Managed and optimized the WordPress website, enhancing user experience by streamlining customer information and booking processes.
• Boosted brand visibility by attending community and business events.
• Produced and edited promotional videos for digital platforms.
• Optimized web content for SEO, increasing organic traffic.

Marketing Coordinator – Encourage Apparel – 07/2019- 08/2020

• Conducted market research to identify new opportunities and inform marketing strategies.
• Tracked and reported on campaign performance, providing actionable insights for optimization.
• Partnered with social media influencers, boosting brand visibility and increasing engagement by 20%.
• Launched bi-monthly social media giveaways, driving increased engagement, sales, and follower growth.
• Managed social media calendars for Facebook and Instagram, ensuring consistent content and engagement.
• Developed automated email campaigns for new sign-ups, improving customer retention and engagement.

E-Commerce Sales Representative – Better Electronics – 01/2016- 01/2018

• Successfully grew gross sales by 40% in 6 months. 
• Managed customer service, issue resolution, and ensured high satisfaction for customers. 
• Analyzed and researched different market trends 
• Produced professional images of listings that increased customer engagement on social media
• Managed/Facilitated and performed procurement of new inventory.
• Proficient with all aspects of shipping, including cost-benefit analysis of shipping options
  

PROFESSIONAL CERTIFICATES

• Google Ads Search Certification
• Google Analytics Individual Qualification Certification Hubspot
• Inbound Marketing Certification