Marketing Manager with 5+ years of experience. Proven success in growing brand awareness and sales for Small Businesses and Nonprofits. Proficient in content, social media and inbound marketing strategies. Highly skilled, creative and innovative.

EDUCATION

Middle Tennessee State University- 2013-2017

Bachelors of Science

Integrated Studies Minor in Marketing

EXPERIENCE

Affinity Marketing Specialist – Christian Care Ministry – 02/2023- Present

• Develop product marketing strategies (Awareness, Reach, Advertising, etc.) that specifically target affinity audiences.
• Research and understand current competitive positioning of CCM product(s) as they relate to the key affinity market segments.
• Provide thought leadership on components of storytelling, messaging and translation initiatives to ensure brand consistency across all efforts.
• Manage relationships between vendors, departments and key stakeholders to ensure the prospect to member journey is a cohesive experience.
• Work with various teams (Content, MarTech, Product, Sales, etc.) to develop and implement marketing strategies and campaigns that achieve target KPIs.
• Work with internal employees and contractors to create marketing programs (e.g. sales documentation, product videos, website copy, blog posts, etc.) that articulate the differentiators of our products to representative multilingual markets.
• Evaluate campaigns using relevant KPIs and feedback from existing/prospective customers.
• Represent the organization at various multicultural conferences and events.
• Work to maintain strong market intelligence, keeping up to date on consumer trends, researching the strategies of competitors and making recommendations for changes to our own strategies.

Marketing Specialist – YMCA – 7/2022 – 8/2023

• Responsible for the planning, creation, scheduling, testing, execution and tracking of the key promotionalemails, marketing automations, and other customer-facing email marketing campaign with an average 65%open rate
• Proactively segments and maintain targeted e-mail lists for all assigned campaigns and promotions
• Develops engaging short-form and long-form creative copy for various marketing needs such as onlinemagazine, radio and social media advertisements
• Proofreads and edits copy and other written materials as assigned/needed to ensure they meet the brandvoice, style and related standards 
• Works collaboratively with other members of the marketing team to enhance and improve the success ofthe e-commerce campaigns
• Writes high-quality and detailed content for website blog to promote healthier living and improve SEO
• Creates and schedules social media posts on Hootsuite 

Junior Marketing Manager – Compass Finance – 03/2022- 05/23

• Increased website traffic by adding 7,000 new visitors monthly from Google ads campaign
• Enhanced social media marketing efforts which significantly increased customer engagement and brandloyalty
• Developed comprehensive marketing strategies, promotional plans, and budgets for new products
• Reported results of marketing campaigns, trend analysis, marketing research, and made recommendations 
• Designed and created marketing material for online and print campaigns using Canva and Adobe 
• Collaborated with team members to ensure smooth and timely execution of all key marketing campaigns
• Assisted in managing and updating the company website through WordPress and enhanced SEO

Marketing Manager – The Elevation Center 03/2021– 03/2022

• Strategized, developed, and managed paid digital marketing campaigns for Google ads, Instagram, andFacebook that increased sales by 60% 
• Launched two new services that increased sales by 15%
• Developed an email drip campaign that added twenty 5-star Google reviews 
• Lead the social media brand strategy to increase sales and engagement across all social media channels
• Conceptualized and designed all promotional content for flyers, business cards, and social media 
• Created website on WordPress that assisted customers with information and booking 
• Increased customer awareness by attending community/business events 
• Shot and edited promotional videos for social media/website

Marketing Coordinator – Encourage Apparel – 07/2019- 08/2020

• Conducted market research to identify marketing opportunities. 
• Tracked and reported on campaign performance 
• Successfully connected with social media influencers to increase brand awareness 
• Initiated and implemented bi-monthly social media giveaways that helped increase sales and brandawareness 
• Managed the social media calendar for Facebook and Instagram 
• Created and launched Email marketing campaigns for upcoming sales using Mail Chimp 
• Created automated Email marketing campaigns for new email sign ups

E-Commerce Sales Representative – Better Electronics – 01/2016- 01/2018

• Successfully grew gross sales by 40% in 6 months. 
• Managed customer service, issue resolution, and ensured high satisfaction for customers. 
• Analyzed and researched different market trends 
• Produced professional images of listings that increased customer engagement on social media
• Managed/Facilitated and performed procurement of new inventory.
• Proficient with all aspects of shipping, including cost-benefit analysis of shipping options
  

PROFESSIONAL CERTIFICATES

• Google Ads Search Certification
• Google Analytics Individual Qualification Certification Hubspot
• Inbound Marketing Certification